Marketing Analytics

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. At our…

In the rapidly evolving world of marketing technology, new buzzwords and trends constantly emerge, often causing marketers to jump from trend to trend…

As a former CMO, I do not envy today’s marketing leaders, who are forced to do more for less at an unprecedented level. I know they’re scratching…

Generative AI first gained popularity in 2014, with the introduction of generative adversarial networks (GANs) that allowed researchers to create…

The world of e-commerce is evolving at an unprecedented pace. Global retail e-commerce sales were valued at $4.9T in 2021 and are projected to hit…

New research provides a comprehensive look at the path to significant growth and challenges of marketing analytics Winterberry Group, released new…

Funding is paired with launch of a marketing recommendation system designed to help ecommerce businesses improve sales and advertise effectively…

Helika, a Web3 gaming and NFT analytics platform, has announced the successful close of its $4 million seed funding round to scale product and…

In this article, we are covering the top 10 Martech companies providing software for CRM, Content Management, Video Marketing, Account-based…

The acquisition will further strengthen ScanmarQED's position as a one-stop provider of marketing analytics solutions in Europe and NorthAmerica.…