Marketing Analytics

Personalization matters more than ever, with the pandemic-driven tsunami of e-commerce adoption raising consumer expectations to previously unseen…

An Emory Executive Education offering, the newly launched online program will equip marketers with in-demand skills for accelerated career growth In…

Alight Analytics, the Kansas City-based marketing analytics firm, announced a brand relaunch, officially adopting the name of their proprietary…

Technology advancement is fundamentally an act of democratization–once-specialized capabilities become cheaper, simpler, and more accessible to all,…

The world's largest networking platform for professionals, LinkedIn is all set to acquire an Israeli startup Oribi. Oribi provides a no-code marketing…

BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands the platform's capabilities with a new tool for…

The conversion intelligence platform continues growth momentum with expansion into the marketing attribution space Unbounce, the leading conversion…

Podcast marketing is among the hottest technology domains in the pandemic era. Today, it is impossible to think of personalized marketing campaigns…

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that it has acquired Shareablee, an…

Marketing analytics company LeadsRx announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television…