Native and Programmatic Advertising Mobile Streaming Enters the Mainstream, Opening Massive Market Opportunities For Advertising AIT News Desk Feb 18, 2021 New Mobile Streaming Report by Adjust finds 52.5% of consumers worldwide have used smartphones to stream more video content amid social distancing…
Apps AppLovin to Acquire Mobile App Measurement Market Leader Adjust to Expand its Global Technology… AIT News Desk Feb 4, 2021 AppLovin, a global technology platform that provides developers a unified set of tools to grow their businesses, announced it has entered into a…
Apps Adjust Joins TikTok Marketing Partner Program to Help Advertisers Optimize Campaigns on TikTok AIT News Desk Feb 2, 2021 Partnership includes seamless TikTok integrations for Adjust Audience Builder and Automate products, enabling clients to export first-party data…
News Daily AI Roundup: The 5 Coolest Things On Earth Today AIT Staff Writer Nov 25, 2020 AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …
SaaS Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention… AIT News Desk Nov 24, 2020 New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust’s app marketing platform as a single source of…
Apps Adjust Names Katie Madding as CPO and Bill Kiriakis as CRO, Accelerating Product Innovation and… AIT News Desk Nov 23, 2020 Adjust, the global app marketing platform, announced that it has promoted Katie Madding to Chief Product Officer (CPO) and Bill Kiriakis to Chief…
Mobile 70% of Mobile Marketers Say COVID-19 Strengthened Their Business, According to Liftoff’s Mobile App… AIT News Desk Nov 20, 2020 The report also warns of a 15% increase in fake user ad fraud and the impending impact the ID for Advertisers (IDFA) will have on iOS versus Android…
Martech New Data From Adjust Shows a Rise in Ad Fraud Across all Verticals, With Fraudsters Increasing… AIT News Desk Nov 19, 2020 Fraudulent activity in gaming increased by 172.95% between August 2019 and 2020, with the US seeing a surge of 310.29% in the same timeframe Newly…
Apps Adjust Launches Subscription Tracking Product as Mobile Streaming and App Subscriptions Boom AIT News Desk Oct 14, 2020 New Survey Commissioned by Adjust Finds American Consumers Spend an Average $20.78 a Month on App Subscriptions, With More Than a Third Using Their…
Financial Services COVID-19 Accelerated the Global Fintech App Usage in H1 2020 Sudipto Ghosh Oct 6, 2020 According to the latest report on global fintech app usage, the average sessions in investment apps surged 88%, while payment and banking app sessions…