adtech insights

Content experience management is on top of the mind of every marketing team, yet only a handful are actually able to meet the benchmarks. The…

Conducted together with MAGNA, Channel Factory’s brand suitability study reveals that the most entertaining “misaligned” content can have the biggest…

Digital Advertising Experiences have become a key to retail businesses. While the past year has encouraged many retailers to invest in new ways of…

The integration of the Bulgarian monetization platform will strengthen Azerion’s footprint in Central Europe

The Acquisition Broadens Kargo’s Suite of Products for Retailers and CPG Customers; Expanding Across the Open Web, Facebook, Instagram, Pinterest,…

Out-of-Home advertising or OOH advertising has been largely thought of as a consumer-centric medium, with B2C brands snapping up the lion’s share of…

AppLovin is buying Twitter's in-app advertising platform MoPub for $1.05 billion. Ever since the announcement was made, the marketing and advertising…

The AdTech space is crushing hard on artificial intelligence (AI) -- with good reason when it comes to respecting consumer privacy. An industry that…

Digital out-of-home (DOOH) advertising makes up nearly 30 percent of global out-of-home (OOH media) advertising revenue and continues to grow each…

Have you ever thought about integrating your advertising roadmap with new-age Data Sovereignty benchmarks? Check out the latest article on Data…