Azerion Acquires Pubgalaxy to Reinforce Its Monetization Capabilities
Azerion, the fast-growing digital entertainment and media platform, today announces the acquisition of PubGalaxy, the Sofia-headquartered digital monetization platform. Recognized by global advisory firm Deloitte as one of the fastest-growing tech companies in Central Europe, PubGalaxy will reinforce Azerion’s monetization capabilities and facilitate access for publishers to world-class advertisers active in the area.
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This acquisition follows the recent announcement that Azerion acquired Sublime as the company looks to bolster its advertising offering in Europe after securing €200M in funding.
“We are delighted to welcome PubGalaxy to our platform. They understand the challenges faced by publishers and have developed a comprehensive programmatic offering that matches perfectly the needs of our partners. Their integration will result in knowledge and technology sharing on both sides, and an enhanced customer experience for our advertisers and publishers.” – Joost Merks, Chief Investment Officer of Azerion
Starting as a digital publisher in 2001 PubGalaxy has developed into a 360 proprietary ad revenue optimization platform that helps publishers streamline their advertising operations and increase their ad earnings. Their track record in managing high-value inventories will prove valuable to Azerion’s network of publishers, who will gain from cost-effective, bespoke, and secure monetization deals.
Ivan Ivanov, CEO of PubGalaxy further adds: “As a historical digital publisher, our teams know the publishing industry inside out. Some of the biggest publishers have already entrusted us with their monetization strategies, as we strive to devise the most effective ways to maximize their ad revenues. We are confident that the expertise and insights gained from our two-decade experience in the publishing world will be of great help to Azerion’s network of advertisers and publishers.”
Azerion is a fast-growing and leading pan-European digital entertainment and media platform. Our integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, publishers, and advertisers work with us to reach millions of people across the globe that play our games and use our entertainment concepts to increase engagement, loyalty and drive e-commerce. Founded in 2015 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions.
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