Native and Programmatic Advertising What Google’s Announcement Says – And Doesn’t Say – About the Future of Advertising Projjol Banerjea Apr 23, 2021 We are officially entering a new Internet age with Google Advertising - one that puts privacy and transparency at the forefront of the digital…
Native and Programmatic Advertising Roku Adds New Partners to Boost TV Advertising Analytics Sudipto Ghosh Apr 13, 2021 The TV advertising analytics industry is exploding. Despite challenges in the way TV ads are measured, analytics leaders like Roku are going strength…
Native and Programmatic Advertising 8 Ad Tech Innovators Speak About the Industry’s Hopes and Expectations for 2021 AiThority.com Guest Author Apr 2, 2021 Getting past the black holes and revelations of 2020 was not a simple task. Ad tech wasn’t hit the hardest by the pandemic, yet sensed the echoes of…
Video Samsung Ads Data Reveals the Latest in Video On Demand Landscape in 2020 Sudipto Ghosh Mar 18, 2021 Samsung Ads Data found 2020 saw subscription video on demand (SVOD) viewing time skyrocket by 43% on Samsung Smart TVs in the UK; AVOD identified as a…
AIT MegaMind AiThority Interview With Matt Spiegel, EVP of Marketing Solutions at TransUnion Sudipto Ghosh Oct 9, 2020 Tell us about your business continuity plans through COVID-19? Many businesses have faced uncharted disruption and have felt the material impact…