AiThority Interview With Matt Spiegel, EVP of Marketing Solutions at TransUnion
Tell us about your business continuity plans through COVID-19?
Many businesses have faced uncharted disruption and have felt the material impact of this crisis. TransUnion has been uniquely equipped with data and insights to help our customers respond in this evolving marketplace.
You acquired Tru Optik, an adtech data management firm that deals in OTT business. What is the drive behind making such a big announcement during the pandemic?
While it’s true that this pandemic, and the resulting stay-at-home orders, have accelerated the “digitization” of consumer behaviors and content consumption, the drive to complete this agreement isn’t directly connected to that reality. We believe the connected home is becoming a critical piece to the marketing puzzle and the future of identity.
Tru Optik in particular has demonstrated their leadership in delivering identity and audience solutions into the connected home with a focus on connected-TV and streaming audio solutions. By combining our companies we are confident we’ll be able to accelerate the pace of innovation and solution development for our customers.
How do you plan to jointly extend the benefit of this acquisition to your existing customers and partners?
Agreeing to acquire Tru Optik is part of TransUnion’s strategic focus on building out a suite of marketing solutions for our clients. We know that we have unique capabilities to help enable people-based and identity enabled marketing. This acquisition adds to this portfolio and will be working across our businesses to bring those combined suites of products to all of our clients.
How is the adtech ecosystem shaping up with the advancements in AI ML and Programmatic capabilities?
Data science capabilities are foundational for our industry, whether that’s the data scientists themselves or the algorithms, modeling engines and machine learning capabilities they leverage. These advanced data science enabled solutions require high quality data inputs and that is our area of focus.
Hear it from the pro: Tell us a little more about TransUnion’s roadmap for its employees and partners. How do you leverage technology to stay connected with them and communicate your plans?
It seems easier to think about places where we don’t leverage technology.
Especially in a world where physical separation is needed, technology is at the heart of all forms of communication. Above and beyond the day to day world of email, instant messages, and video conference calls, we in the last week alone conducted a virtual advisory board and a virtual cocktail making demonstration.
Tag a person in the industry whose answers you would like to see here:
Laura McElhinney, Chief Data Officer at Horizon Media
Thank you, Matt! That was fun and we hope to see you back on AiThority.com soon.
Matt Spiegel is an EVP at TransUnion responsible for the company’s growing suite of marketing products and leading TransUnion’s solutions development for the media and advertising industry. Matt’s decades long experience developing and guiding businesses at the intersection of marketing and media with technology and data are a natural fit given TransUnion’s unique data driven capabilities. His experience as an entrepreneur, agency executive, marketing technology executive, and strategic consultant, provide him with a depth and breadth of expertise that is critical for being a business builder and change agent.
Matt comes to TransUnion with a history of executive leadership roles within digital marketing and technology organizations. Matt is the founder of Resolution Media, Omnicom’s search marketing agency. As Omnicom Media Group’s global digital CEO, he launched Omnicom’s trading desk Accuen. Matt ran the enterprise sales and solutions business for MediaMath across North and Latin America, and most recently was a SVP at Medialink where he was responsible for a host of Fortune 100 client relationships.
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®.
A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people.