News Jivox Launches IQiD: A First-Party Deterministic Identity Graph Offering for Personalizing Dynamic… AIT News Desk Nov 11, 2019 The Industry’s Only Personalized Digital Marketing Platform to Use Hybrid Cloud Container Technology to Enable First-Party Data Access Jivox, the…
Guest Authors 5 Essential Things to Know Before Bringing Programmatic In-House Kate Novatska Nov 8, 2019 Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, so this seemed to be the only…
Video Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging… AIT News Desk Nov 6, 2019 Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced…
AIT Featured Posts Teads for Publishers Sets New Benchmarks with AI-Powered Video and Display Experiences Sudipto Ghosh Sep 20, 2019 Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment…
News AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019 Sudipto Ghosh Sep 11, 2019 We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals should…
Mobile Google Expands App Advertising Opportunities for Buy-Sell Players Sudipto Ghosh Jul 31, 2019 Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would help customers to…
Blockchain AdLedger, MadHive, Industry Index Outline the Complexity of AdTech AIT News Desk Jul 24, 2019 Study Shows Brands, Agencies and Publications Are Suffering from Vendor Overload, Point-Based Solutions Unable to Solve Underlying Industry Problems…
Guest Authors JumpStart 2019: The Future of Advertising and How to Go Big in 2019 Bertrand Cocallemen Dec 21, 2018 When I was asked to give my top predictions on the future of advertising in 2019, I hesitated. Everyone writes about trends this time of year—and I…
Interviews AiThority Interview Series With Hillary Henderson (IBM Watson Media) and Richie Hyden (IRIS.TV) Sudipto Ghosh Nov 28, 2018 Recommendations are obviously not a new concept. We wanted to go beyond that and solve these deeper issues. IBM Watson Media's Video Recommendations…
AIT Featured Posts Blockchain and Adtech: First Things First Isaac Lidsky Oct 3, 2018 Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far…