Octane11 Launches Full-Stack Platform for Multi-Channel B2B Digital Marketing
Launch Integrations Include MediaMath, Oracle Data Cloud, Intersection, Bombora and EverString; Initial Funding from MathCapital and More Than a Dozen…
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Jivox Launches IQiD: A First-Party Deterministic Identity Graph Offering for Personalizing Dynamic…
The Industry’s Only Personalized Digital Marketing Platform to Use Hybrid Cloud Container Technology to Enable First-Party Data Access
Jivox, the…
5 Essential Things to Know Before Bringing Programmatic In-House
Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, so this seemed to be the only…
Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging…
Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology
Today, adtech company, Mobiquity Technologies announced…
Teads for Publishers Sets New Benchmarks with AI-Powered Video and Display Experiences
Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment…
AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019
We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals should…
Google Expands App Advertising Opportunities for Buy-Sell Players
Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would help customers to…
AdLedger, MadHive, Industry Index Outline the Complexity of AdTech
Study Shows Brands, Agencies and Publications Are Suffering from Vendor Overload, Point-Based Solutions Unable to Solve Underlying Industry Problems…
JumpStart 2019: The Future of Advertising and How to Go Big in 2019
When I was asked to give my top predictions on the future of advertising in 2019, I hesitated. Everyone writes about trends this time of year—and I…
AiThority Interview Series With Hillary Henderson (IBM Watson Media) and Richie Hyden (IRIS.TV)
Recommendations are obviously not a new concept. We wanted to go beyond that and solve these deeper issues. IBM Watson Media's Video Recommendations…
