adtech

New analysis has ben found to enable marketers to distinguish and demonstrate the sales lift for recency (recent) vs. iterative (repeat) advertising…

High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to…

Adtech startup Sharethrough has announced the appointment of Ben Skinazi to the company’s first Chief Marketing Officer (CMO). Ben Skinazi will be…

Why is Deep Learning so useful in terms of digital video campaigns? A major consumer trend over the past few years has been unprecedented growth in…

Tapestri Inc., the app that pays users for sharing their anonymous location data, announced it has surpassed $200,000 in user payouts in under six…

Popular industry seed round led by Galaxy Interactive is also joined by major game publishers, including Ubisoft. AppLovin’s ex-VP Corporate…

The award-winning B2B media and marketing firm taps leading international journalist to scale its capability in helping clients grow across new and…

Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, announces that it has acquired PlayOn Content, a…

Hivestack Appoints Former Samsung Ads AdTech Veteran Mina Naguib as Chief Technology Officer Hivestack, the world's leading independent programmatic…

Frequence, a leader in advertising sales automation and workflow software, announced the launch of a unique and groundbreaking new suite of features…