Native and Programmatic Advertising Good-Loop Launches Green Ad Tag to Help Advertisers Monitor Carbon Cost of Digital Campaigns in Real… AIT News Desk Jul 27, 2021 Ad tech platform’s new solution allows brands and agencies to track and offset CO2 emissions of digital ads while planting a tree for every…
Security Kubient Survey Reveals Nearly 70% Of Marketers Support Federal Consumer Privacy Protections AIT News Desk Jul 22, 2021 Ad tech company shares industry perspectives on increasing privacy regulations Kubient the cloud advertising marketplace that enables advertisers and…
Video Video Technology Leader Connatix Announces Significant Investment from Court Square Capital Partners AIT News Desk Jul 20, 2021 Connatix, the leading video technology company for premium publishers and advertisers, announced it has signed a definitive agreement to receive a…
Native and Programmatic Advertising The Key to Cookieless Marketing Has Been in Our Hands the Whole Time Kumar Doshi May 5, 2021 William Fair and Earl Isaac took years to iterate and tune their mathematical models to create the FICO score. It took even longer to get wide…
Martech Why Data-Driven Marketing Will Evolve Into Publisher-Driven Targeting Elizabeth Brennan Apr 15, 2021 It’s a chaotic time for the digital advertising industry. Every browser announcement and tightening of regulation adds to data depreciation and is…
Video Connatix Recognized as a Fast-Growing Company in North America on Deloitte’s 2020 Technology… AIT News Desk Dec 28, 2020 Connatix, the next-generation video technology company for publishers and advertisers, announced that it was named to Deloitte's Technology Fast 500…
Regulation and Compliance Managment OneTrust Expands OTT Capabilities to Help Publishers and Advertisers AIT News Desk Aug 6, 2020 OneTrust announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from…
Mobile Upstream Unveils the “Supervillain” League Behind Malware-Infected Phones AIT News Desk Mar 11, 2020 Clickbot, Click Jacker, IP Spoofer, Phone Jacker and Emulator – the Five New Supervillains out to Get Your Mobile and Money International mobile…
Martech Salesforce Reveals Top Super Bowl Social Chatter Including Most Popular Advertisers, Hashtags, And… AIT News Desk Feb 7, 2020 As fans gathered to watch Super Bowl 54 unfold, it was also game on for advertisers. Each year, the Super Bowl spots are highly coveted, as…
Mobile Ad Tech Company Jun Group Launches First Rebrand In Its History Rebrand Takes A Team-First Approach,… AIT News Desk Feb 7, 2020 Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the…