OneTrust Expands OTT Capabilities to Help Publishers and Advertisers
OneTrust announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from within OTT applications and Connected TV (CTV) environments to support compliance with GDPR, CCPA, IAB TCF 2.0 and more.
As companies build out their own OTT applications to meet consumer’s increasing digital demand for streaming content, it’s imperative to implement a consent management platform (CMP) to capture, store and signal consent and preferences downstream to vendors, creating a more personalized and engaging viewer experience.
Recommended AI News: Intel and VMware Extend Virtualization to Radio Access Network for 5G
The enhanced OneTrust OTT App Compliance solution features direct API calls and native SDKs to set and read consent and preferences across platforms including Amazon Fire TV, Roku, Apple TV, Android TV, and Smart TVs. OneTrust’s OTT App Compliance use cases and capabilities include:
- CCPA Opt-Out of Sale: Integrate OneTrust into OTT applications to support compliance with the CCPA consumer’s right to opt-out of the sale of their personal information within the OTT’s privacy settings.
- GDPR and ePrivacy Opt-In Consent: Facilitate GDPR and ePrivacy compliance with transparent data processing communications, clear opt-in consent collection when required, and a full audit trail of consent receipts to demonstrate compliance.
- Advertising and IAB TCF 2.0: Leverage the IAB TCF 2.0 framework to conduct targeted advertising in compliance with the GDPR, while appropriately storing consent and preferences and signaling it downstream to ad tech vendors.
- Cross-Device Consent Management: Collect and centralize consent records across all platforms, including web, mobile apps, OTT, AMP, and offline channels.
- GDPR and CCPA Privacy Rights: Give users the ability to exercise their data rights–including the right to access or delete data–through a settings menu.
- Multiple User Profiles: Manage consent and preferences for both households and individuals to allow for granular user controls within your OTT application.
Recommended AI News: Calix Announces Michael Weening as Chief Operating Officer
“As consumers continue to access digital content on the go, publishers, advertisers, and media companies need to account for consent collection and data privacy rights on both OTT and CTV platforms,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “OneTrust’s OTT App Compliance helps publishers and advertisers capture consent for compliance, while providing consumers with personalized content.”
Recommended AI News: Envestnet | Yodlee Delivers Hyper-Personalization to the Financial Services Industry