Analytics TurboTax Takes First Place Spot in Merkle’s Seventh Annual Digital Bowl Report AIT News Desk Feb 4, 2020 Report Highlights Advertisers’ Digital Marketing Efforts During Super Bowl LIV Today, Merkle, a leading technology-enabled, data-driven performance…
Big Data Dynata Releases 2020 Global Trends Report, Highlighting Changing Consumer Attitudes on Climate… AIT News Desk Jan 29, 2020 Second Annual Look at Consumer Sentiment and Opinion Offers Deeper Dive Into the Global Trends That Drive Attitudes and Behaviors Dynata, the…
Video Catch&Release Offers Viable Revenue Stream for Digital Creators AIT News Desk Dec 23, 2019 Leading Technology Platform for Curating and Licensing User-Generated Content for Commercial Advertising Officially Launches Its Content Contributor…
Analytics MarketCast Taps Steve Buck to Lead Theatrical New Business Efforts AIT News Desk Dec 20, 2019 Comscore and Rentrak Leader Joins MarketCast to Help Grow Its Theatrical and Studio Business MarketCast announced the appointment of Steve Buck as…
Guest Authors 5 Ways to Improve Shelf and Merchandising Strategy with 3D Eye Tracking and Big Data Kenneth Funes Dec 20, 2019 As technology and AI show no sign of slowing down, it’s understandable why they have become the norm for innovative and thriving businesses around the…
News Mediavine Partners with GumGum as Verity Early Adopter AIT News Desk Dec 6, 2019 Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine's entire…
Analytics Altimetrik Hires Abhijit Sahay as Chief Technology Officer, Data AIT News Desk Nov 26, 2019 Brings Extensive Enterprise Experience in High-End Data Analytics and Machine Learning Altimetrik Corp., a leading business transformation…
News TripAdvisor Launches its First Self-Serve Advertising Platform AIT News Desk Nov 20, 2019 New TripAdvisor Media Manager helps small and midsize businesses reach massive global audience TripAdvisor, the world’s largest travel platform,…
Guest Authors Global Data and Insights Summit: The Top 3 Presentations for Advertisers Finn Raben Nov 6, 2019 A key question for any (every!) brand, is how well do you know your audience and how can you get to know it better? In this respect, the advertising…