Browsing Tag

advertising supply chain

AdTheorent Partners With Jounce Media to Verify Removal of Made for Advertising (MFA) Properties…

PRNewswire Jan 5, 2024

Partnership strengthens an already robust supply path optimization strategy designed to ensure high-quality impressions, cost savings, performance and…

Native and Programmatic Advertising

Oracle Collaborates With The Global Disinformation Index to Help Safeguard Ad Spend

AIT News Desk Dec 20, 2021

The proliferation of disinformation online has forced the adtech industry to rethink its approach to brand safety as marketers call for more…

Security

Kubient Partners With Verve Group To Increase Transparency And Reduce Fraud In Advertising Supply…

AIT News Desk Oct 28, 2021

Advertisers Working with Verve Group Can Now Access Premium Inventory from Kubient via Verve Group's DSP Kubient a cloud-based software platform for…

Native and Programmatic Advertising

Analysis Shows Continued Low Ad Fraud Rates In Industry-Certified Channels In Asia-Pacific Markets

AIT News Desk Sep 11, 2021

TAG Asia-Pacific Fraud Snapshot Shows IVT Rate Maintained Under 1% for Second Year in TAG Certified Channels The Trustworthy Accountability Group…

Security

HUMAN (Formerly White Ops) Launches the Human Collective to Protect Against Bot Attacks and Fraud…

AIT News Desk Apr 15, 2021

Flagship Members include Omnicom Media Group, The Trade Desk, Magnite, and Amica Mutual Insurance Cybersecurity leader HUMAN, best known for…

Security

Minute Media and Protected Media Collaborate to Empower Publishers by Solving Ad Fraud at the Source

AIT News Desk Dec 4, 2020

Minute Media, a leading global technology and digital publishing platform, and Protected Media, an anti-fraud innovator, are announcing a…

Blockchain

SaTT Smart Advertising Token to List on WhiteBIT, an EU-Compliant Exchange

AIT News Desk Sep 28, 2020

Last week saw smart advertising marketplace SaTT's successful fundraising crowd sale raise a total of USD 7.1 million. It was also listed on popular…