Native and Programmatic Advertising Media.net and NewsGuard Partner to Help Brands Advertise Responsibly on News While Avoiding… AIT News Desk Apr 29, 2022 The partnership will bolster Media.net’s high-quality news inventory with transparent and trusted ratings produced by NewsGuard’s team of experienced…
Native and Programmatic Advertising Publica Announces Hire of Sean Galligan as Chief Revenue Officer AIT News Desk Apr 16, 2022 Former Twitter exec has led enterprise and partnerships organizations for more than a decade Publica, a leading connected TV (CTV) ad platform owned…
Martech AppLovin Integrates with The Trade Desk to Provide Unmatched Access to the Largest Mobile In-app Ad… AIT News Desk Apr 8, 2022 Company to be the first mobile in-app exchange to support Unified ID 2.0 AppLovin Corporation (“AppLovin”), a leading marketing software company,…
Native and Programmatic Advertising GumGum’s Latest Report Highlights Online Consumers Reject Behavioral Ads AiT Analyst Mar 28, 2022 GumGum has launched new research revealing UK consumers' interest in leaving behavioral ad targeting behind. GumGum's latest survey has revealed over…
Native and Programmatic Advertising Reverseads Secures Funding From Choco Up, Asia’s Leading Revenue-based Financing Platform AIT News Desk Mar 14, 2022 Keyword advertising platform ReverseAds raises US$600K from Choco Up to help support the company's expansion, product development, and talent…
Security MediaMath Research Shows Consumers Willing to Share First-Party Data, as Third-Party Cookies… AIT News Desk Jan 25, 2022 Survey illustrates consumers are concerned about third-party cookie tracking, but are willing to provide first-party data MediaMath, acclaimed…
Native and Programmatic Advertising MediaMath Appoints Neil Nguyen as Chief Executive Officer AIT News Desk Jan 11, 2022 MediaMath, leading independent advertising technology company for sophisticated brands and agencies, announced a series of leadership transitions,…
Native and Programmatic Advertising TIM Partners With DigitalReef To Create New Mobile Marketing And Advertising Channel AIT News Desk Dec 21, 2021 The partnership focuses on the “My TIM” application and expands campaign possibilities, connecting online and offline actions with richer and more…
Native and Programmatic Advertising Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased… AIT News Desk Dec 14, 2021 Amobee, a global leader in advertising technology that unifies audiences to optimize results across TV, digital and social to drive customer growth,…
Native and Programmatic Advertising Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased… AIT News Desk Dec 13, 2021 Amobee’s expanded offering increases purchase conversion, decreases financial output Amobee, a global leader in advertising technology that…