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TIM Partners With DigitalReef To Create New Mobile Marketing And Advertising Channel

The partnership focuses on the “My TIM” application and expands campaign possibilities, connecting online and offline actions with richer and more attractive experiences for the user.

TIM, the leading 4G operator in Brazil, has teamed up with DigitalReef, a global mobile marketing and advertising technology company, to create a new marketing and advertising channel using the “My TIM” applicatino. The application will now send more assertive and personalized push notifications according to the profile of each individual customer.

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The technology provided by the partnership with DigitalReef involves SDKs (software development kits), which integrate existing applications into the “My TIM” application. After the user’s consent, the application analyzes data such as geolocation information and application usage in order to establish a behavioral profile.

It complies with privacy regulations, including the Brazilian Data Protection Law. Thus, it is possible to suggest services and offers based on the preferences of each individual customer. In addition, unlike traditional SMS offers, the marketing actions now also use banners, GIFs and videos within the application, providing a richer and more attractive experience.

The new model also allows suppliers and partners to run advertising campaigns and suggest their products more effectively. The initiative consolidates TIM’s effort to further develop its business by seeking revenue diversification.

The company has been working to expand the number of services offered through partnerships, while utilizing its user base as an asset for new business. Thus, TIM leverages opportunities while adding value to its customer base.

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Renato Ciuchini, TIM Brasil’s Vice President of Strategy and Transformation stated: “The partnership with DigitalReef reinforces TIM’s work on several fronts and in unique strategies. Our mobile marketing initiatives prioritize the customer experience and the customer can count on targeted content and communication, adding value to the service offered by the company”.

DigitalReef’s platform acts as additional inventory for the TIM Ads platform, increasing the user monetization possibilities. The partnership allows TIM to optimize the entire customer journey by connecting online and offline events. In this way, the company’s campaigns can be more assertive, adding greater value to the customer.

TIM’s ads now have a wider variety of delivery options. They become more engaging and generate better results by using unique push notifications and messaging with images, videos, surveys, app installs, repeated interactions and advanced media. The result is greater user engagement in the application, less attention dispersion and an even better experience.

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The DigitalReef team will also be responsible for acquiring new campaigns and advertisers. “We are very committed to working with TIM to drive their marketing and advertising capabilities even further, maximizing value and enhancing the overall customer experience,” DigitalReef CEO Maurizio Angelone said. “Our comprehensive platform will help TIM make the most of this sales channel.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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