Jeff Charney, 2021 ‘Brand CMO of the Year,’ Launches Mkhstry, an Industry-Disrupting Marketing…
Transformative, scalable, invitation-only model with leaner infrastructure and greater speed-to-market will modernize the 150+ year-old…
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Advertising
AdQuick.com Among the First in its Industry to Accept Cryptocurrency
Leader in Out-of-Home (OOH) Advertising Ahead of the Curve in Modernizing & Prioritizing Customer Convenience
AdQuick.com, the top out-of-home…
DoubleVerify Exposes ‘ViperBot,’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over…
The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider tags and…
ICE Launches Multi-Faceted Global Brand and Advertising Campaign
The new commercial -- titled “Make the Connection” -- evokes the heart of ICE’ business model of creating transparency in markets to help drive…
Cheetah Digital’s 2022 Global Digital Consumer Trends Index Reveals What Customers Expect From…
Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, unveiled the five key trends shaping the state of…
Metaverses Heading For Full Character Customization With MetaBody
The metaverse is developing rapidly, encompassing newer areas of application across a vast market of opportunities. With new sectors connecting to the…
Nielsen and Cox Media Group Reach Multi-Year Agreement for Television and Audio Measurement Services
Nielsen and Cox Media Group announced a multi-year renewal agreement for television and audio measurement services covering Cox Media Group local…
Datonics and Atedra Release New CTV Data Offering
New CTV data provides advertisers with greater scale, improved accuracy, and an abundance of segments to power CTV ad campaigns
Digital data pioneer …
1plusx Continues Us Expansion With Hire Of Jeb Lambert As New Sales Lead
The latest appointment reinforces progress made in North America by the predictive marketing and data management platform
1plusX, the predictive…
Samba TV Launches iCPM – The First Currency For Guaranteed Incremental Omniscreen Video…
iCPM by Samba TV provides advertisers incremental reach as a performance guarantee combined with rich analytics across linear TV, CTV, mobile, and…