Digital Video Ad Spend Increased 49% in 2021 and Expected to Reach Nearly $50 Billion in 2022,…
Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising
Digital video advertising spend surged 49% in 2021 and is expected to…
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Advertising
Shutterstock Announced As Exclusive Global Photography Partner For Advertising Week Events in 2022
The partnership provides Shutterstock with the exclusive rights to capture, license and distribute content from Advertising Week global, in-person…
Privacy Watchdog Finds T-Mobile in Substantial Compliance with Advertising Privacy Best Practices
BBB National Programs' data privacy watchdog, the Digital Advertising Accountability Program (DAAP), worked with T-Mobile USA, Inc. to bring it into…
InfoSum and The Trade Desk to Power Privacy-Centric Activation of Advertiser First-Party Data
Advertisers and Agencies, including Omnicom, to activate audience-based campaigns directly from InfoSum data clean rooms using first-party data…
Contextual Relevance is Critical to India Consumers According to IAS The Power of Context Research
Integral Ad Science, a global leader in digital media quality, released a new research study, The Power of Context in India, surveying over 500 Indian…
Entravision Expands into South Asia and Enters into Definitive Agreement to Acquire Stake in Leading…
The acquisition provides access to a high-growth, emerging digital advertising industry in Pakistan with expansion opportunities throughout South…
Brands Expand Use of Creative for Campaign Performance According to VidMob Study
VidMob finds that brands have increased number of advertising platforms by 156% and creative outputs by 59%
VidMob, the leading platform for…
SmithGeiger’s Elevate Division and Futuri Launch TopLine-Pivot, the Next Generation of Sales…
SmithGeiger Group's Elevate division, which specializes in advertising and marketing-related consumer research, and Futuri, the leading provider of…
Cardlytics Appoints Jose Singer as Chief Product Officer
Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of Jose Singer as its Chief Product Officer.
Latest…
Sharethrough Appoints Ben Skinazi as CMO to Spearhead GTM Strategy in AdTech Space
Adtech startup Sharethrough has announced the appointment of Ben Skinazi to the company’s first Chief Marketing Officer (CMO). Ben Skinazi will be…