Nielsen’s ROI Report 2022 Highlights Ad Sales Growth Strategy
Every year, brands spend billions of dollars in their advertising campaigns. A majority of the brands are unable to fully justify the impact of their…
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Advertising
Teampay Introduces Teampay for Marketers to Transform Marketing Departments’ Purchasing Process
All-In-One Purchasing Platform Helps Marketers Take Control and Spend Smarter
Teampay, the all-in-one purchasing platform, announced a new…
Anzu Announces Former AdColony SVP APAC Tom Simpson As Strategic Advisor
New strategic advisor Tom Simpson partners with Anzu to help with its continued expansion into the Asia-Pacific Region
Anzu.io, the world's most…
IAS Announces Audio Ad Verification Certified for Use on Pandora’s Platform
Providing Transparency to Advertisers for their Audio Campaigns
Integral Ad Science, a global leader in digital media quality, introduced its…
Entravision Radio Network’s Shoboy Show Expands Coast to Coast Coverage with Four New Affiliates
Entravision , a leading global advertising solutions, media and technology company, announced that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is…
Comcast Advertising Names James Rooke President
Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the…
IBM, Delta Air Lines WPP, 4A’S, IAB, AD Council And Other Industry Leaders Act To Mitigate…
IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology
Leading companies committed to improving fairness in…
Why It’s Time for Ad Tech to Embrace Human-Centered Design
Two forces are pulling against each other that could impact the long term success of the advertising industry: ad budgets and ad exposure continue to…
Top Three Considerations When Moving From Linear To Connected TV
With an estimated 213.7 million people engaging with Connected TV (CTV) devices in 2021, consumers continue to abandon traditional TV in exchange for…
Amazon and Cartier File Two Joint Lawsuits Against Counterfeiters Using Social Media to Traffic…
Bad actors sought to evade Amazon’s detection by listing generic products in Amazon’s store while purposefully promoting counterfeits on social…