Comscore Enables Holistic View of Online Consumer Engagement Through Launch of Total Digital…
Company aims to shift how the industry thinks about measurement – from a siloed, channel-specific perspective to a consumer perspective
Comscore,…
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Advertising
Senior AdTech Executives Optimistic About Enhancing Advertising Budgets with Improved Data Quality
Advertising budgets are slowly normalizing as they were in the pre-COVID times. As per senior advertising leaders, the campaign budgets in the next…
Advertising Outcome Measurement Gets A Lift With The Launch Of The Next Generation Sales Effect From…
Consumer packaged goods marketers benefit from the enriched solution with faster outcome-based insights, greater actionability, increased precision…
CallRevu Monetizes Digital Marketing with AI Technology
CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to…
SeeHer and Shutterstock Join Forces to Highlight Asian American and Pacific Islander Women and Girls
Shutterstock, a global member of the SeeHer movement, launched a vertical on their e-commerce site highlighting AAPI culture and the women and…
Lexus Leverages Mirriad’s Virtual Product Placement to Drive Brand Awareness Among…
Mirriad has announced its latest campaigns with Lexus through in-content music video activations. The partnership takes Lexus’ advertising…
One in Four Senior Advertising Executives Expect Dramatic Growth in Budgets Over the Next 12 Months,…
Just 21% say the quality of data on the reach and effectiveness of advertising campaigns is excellent
New research from Alfi , an AI enterprise SaaS…
Spotify Advertising Study Shows Meaningful Connection Between Audio and Shopping Small
Conducted in honor of National Small Business Week, Study Shows 72% of U.S. Adults Feel More Connected to a Local Small Business When They Play Music…
Entravision Expands into Kenya and Names New Director of Local Operations
Expansion provides access to a high-growth, emerging digital advertising industry with significant expansion opportunities across East Africa…
Digital Advertising Alliance Honors Experian and SVP Tony Hadley with First ‘DAA Privacy…
Award Recognizes Hadley's Career of Contributions to Consumer Protection, Self-Regulation, Responsible Data Use
The Digital Advertising Alliance…