Nielsen Report Highlights Demand for Investment in Diverse Media Content to Engage Black America
Black adults spend 31.8% more time with TV each week than the general population; 43% of Black respondents across five countries want more…
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Advertising
Beatgrid’s Single Source Panel: Precision in Measuring CTV, YouTube, and TV Amidst Walled…
With US buyers and planners shifting budgets from Linear TV to thriving CTV, the challenge of deduplicating CTV (including YouTube, Netflix, Hulu,…
Streann Introduces TV 3.0 Platform for Media & Entertainment, Powered by AWS
Pioneering AI and Advanced Technologies for Content Curation and Monetization
Streann Media, a content platform company that's recently joined the…
EPAM Launches a Composable Suite of Retail Media Accelerators with Google Cloud
EPAM's Retail Media Orchestration Toolkit provides a solution for retailers to scale their retail media business and leverage the analytical…
The Hidden Costs of Using the Most Popular Apparel Shopping Apps
Incogni, a leading data privacy firm, has conducted an in-depth analysis of the most widely used apparel shopping apps. Incogni’s researchers found…
AI, E-Commerce and Advertising: Key Trends You Need to Know in 2024
While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the…
SeenThis and Audi Double CTR and Cut Emissions in Inaugural Partnership
Adaptive streaming technology platform SeenThis and Audi have announced the results of their first digital campaign together, with SeenThis’s…
Credera Achieves new AWS Advertising and Marketing Technology Competency
Credera, a global boutique consulting firm focused on strategy, transformation, data, artificial intelligence, and technology, announced that it has…
Shell USA, Finalizes Acquisition of Volta Inc., Scaling up Its US Public EV Charging Network
Shell USA, Inc., a subsidiary of Shell plc, has completed the previously announced acquisition of Volta Inc. (Volta) in an all-cash transaction valued…
The Cookie’s Already Crumbled – So What Are Advertisers Waiting For?
With the first stages of Google’s ‘Cookiegeddon’ less than two months away, digital advertisers are still scrambling to find solutions that will…