Hivestack Announces Global Partnership with The Trade Desk
The partnership will enable The Trade Desk advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via Solimar…
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Advertising
Quantcast Joins The Gartner Peer Insights Customer First Program
Quantcast, a global advertising technology company, announced that the Quantcast Platform has joined the Gartner Peer Insights Customer First program.…
Leveraging AI to Fill the ‘Creativity Gap’ With Results-Driven Advertising Ideas
Creative design and advertising spend optimization have never been more important at a time when social distancing and periodic lockdowns force…
E************* Between Anzu and Razor Edge Games Brings Blended In-Game Ads to Upcoming Game Eden…
Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world's most advanced in-game advertising platform, to…
New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands And Consumers
Conviva’s First State of Streaming Advertising Report Outlines a Path Forward for Industry Improvements in Ad Planning, Measurement, Privacy and…
The Most Trusted Source Of Advertising Spend Data, Standard Media Index Extends Analytics…
To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI introduces unprecedented Ad Market Intelligence…
Amperity Announces Support for Unified ID 2.0 to Utilize Brand’s First-Party Customer Data…
Amperity, the #1 enterprise Customer Data Platform (CDP) for consumer brands, announced that it supports the Unified ID 2.0 (UID 2.0) initiative, a…
Privacy Updates: How Can Brands Navigate the Advertising Challenges and What Does This Mean for…
Ever since the 2018 Cambridge Analytica scandal, data privacy in advertising has been a top talking point for business leaders, policy makers and…
iPhone Users Shun Trackers: Dialling up Data-Driven Marketing in a Privacy-First World
The advertising world has waited with bated breath to understand how iPhone users will respond to an opt-in approach to data tracking. The results are…
Winterberry Group Expands Growing Team; Names Gayle Meyers as Managing Consultant and Brittany Meeks…
Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, announced Gayle…