85% Of Advertising Executives Have Shifted Their Focus Towards Ethical Standards In DOOH Advertising
The Digital Out of Home market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi an AI…
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VideoAmp and VIZIO Announce Renewed Partnership
VIZIO’s Inscape Data will Continue to be Utilized for All VideoAmp Planning, Measurement and TV Ad Sales Use Cases
VideoAmp and VIZIO announced a…
All the Signs Point One Way: Advertising Isn’t Working for Anyone
Users, advertisers and publishers: these are the three key parties in the internet value chain. And it’s worth stopping sometimes and reminding…
Helios Data Taps Andy Hepburn As Strategic Market Director, Advertising
New strategic appointment at intersection of privacy and advertising technology will help clients and partners benefit from the industry’s leading…
IAS Study Shows Ad Context Increases Memorability Up to 40%
New Biometric Research Finds Consumers Respond More to Ads in Suitable Contexts
Integral Ad Science (IAS), a global leader in digital media…
Advertising Fuels $1.34 Billion Illegal Piracy Market, Report By Digital Citizens Alliance And White…
Amazon, Facebook, and Google are Among Recognizable Brands Funding Piracy Websites and Apps
Online criminals who offer stolen movies, TV shows,…
Video Intelligence Launches Contextual Video Solution For Mobile Apps
A new SDK enables creators to embed contextually matched video content and advertising in their Apps
In what is believed to be the first solution of…
H Code Appoints Adrian Whant As Vice President Of Marketing
This new appointment continues H Code’s strategic growth initiatives to strengthen its brand development and implement new product launches
H Code,…
Consumer Insights: OTT Subscriptions Trounce Traditional Pay-TV Services in 2021
Today’s consumer insights article features latest OTT versus Pay TV subscription trends in the US.
The cord-cutting trends has picked pace in 2021,…
Flaws of Prebid and How it Impacts Brand Safety
Prebid protection gives buyers a false sense of security from invalid traffic. In this AiThority.com article, we’ll examine how prebid works—or…