Native and Programmatic Advertising Ogury Launches Thumbnail Ad AIT News Desk Oct 29, 2020 Ogury, the global leader in choice-driven advertising announced the release of Thumbnail Ad, the world’s first non-fullscreen format built…
Emotion Research Shows Advertising is Having a More Emotional Impact on Consumers, But Not All Advertisers… AIT News Desk Oct 27, 2020 Analysis of engagement with 53,000 ads shows a rise in negative emotions, suggesting advertisers need to dig deeper on positive emotional content,…
Native and Programmatic Advertising Colling Media Innovates with Optimized Facebook Catalog Ads AIT News Desk Oct 27, 2020 Phoenix-based Colling Media is pushing the boundaries of advertising by helping brands maximize ad spend and innovate marketing messages with…
News Salt Lake Tribune and Deseret News Announce End of Joint Print and Delivery Operations AIT News Desk Oct 27, 2020 For 68 years Utah's citizens have enjoyed the benefits created by a joint operating agreement (JOA) between the Deseret News and The Salt Lake…
Sales and Customer Support Agora Brands Group Announces Simon Schatzmann as Chief Revenue Officer AIT News Desk Oct 26, 2020 Agora Brands Group, a leader in the development of avatar technology for use by businesses and their delivery of customer service, announces that…
Native and Programmatic Advertising Kubient Discovers New “Weasel” Injection Ad Fraud Scheme AIT News Desk Oct 14, 2020 Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and…
Martech Jean-Paul “JP” Colaco Joins WarnerMedia as Head of Advertising Sales AIT News Desk Oct 9, 2020 WarnerMedia announced Jean-Paul “JP” Colaco as the head of Advertising Sales. With a dynamic history spanning advertising, technology and media,…
Cloud Sprinklr Joins Adobe Exchange Partner Program to Help Marketers Manage Paid, Owned and Earned… AIT News Desk Sep 30, 2020 Adobe Experience Cloud customers can now use Sprinklr’s data to understand the business impact of campaigns across social media and messaging channels…
Native and Programmatic Advertising Bigeye Announces Key Hires and Promotions to Bolster Further Agency Growth AIT News Desk Sep 25, 2020 Bigeye, an audience-focused, creative-driven, full-service advertising agency, has announced key new hires and promotions across all departments to…
Mobile Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP AIT News Desk Sep 25, 2020 Kargo, the leader in mobile advertising, is announcing a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s…