AdLedger, MadHive, Industry Index Outline the Complexity of AdTech
Study Shows Brands, Agencies and Publications Are Suffering from Vendor Overload, Point-Based Solutions Unable to Solve Underlying Industry Problems…
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Advertising
Crisp Grows Executive Leadership Team to Support U.S. Expansion
The Social Media Safety Firm Adds Distinguished Chicago Talent, Vikram Sharma as President and Rishad Tobaccowala as Strategic Adviser, to Leadership…
Rite Aid Partners with Adobe to Drive Digital Transformation
Adobe Experience Cloud to Power Rite Aid’s Seamless, Personalized Customer Health and Wellness Experience
Rite Aid Corporation has entered into a…
Facebook Advertising Declining; Google Ads and Amazon Continue Their Consolidation
Latest Digital Advertising Report from Merkle Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads…
JumpStart 2019: The Future of Advertising and How to Go Big in 2019
When I was asked to give my top predictions on the future of advertising in 2019, I hesitated. Everyone writes about trends this time of year—and I…
Preparing For Bid Management? Start With the Basics
The strategy of pay per click (PPC) advertising has always been centered between creating relevant content and effective bid management.
Since the…
Do AI or Die – Advertisers Not Equipped to Utilize AI Will See Campaigns Fail
It has been exciting, and fascinating, to watch as the advertising industry evolves in the face widespread innovation. The biggest, and probably…
How Marketing Science Starts in Physics Class
Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do…
AdLedger’s Blockchain Education Working Group Lays Foundation for Blockchain Use in Advertising with…
In Partnership With IPG Reprise Digital, Omnicom Media Group, IBM, GroupM, and Publicis Media
AdLedger, the non-profit research and development…
In Defense of DTC Advertising Done Right
The other night, I tucked my nine-year-old son Caleb into bed and closed the door. I walked by his room shortly thereafter expecting him to be out…