Machine Learning Wunderman Thompson Launches AI Creative Testing Solution AIT News Desk Sep 20, 2023 AI-powered micro-expression analysis will improve performance of advertising and brand assets Global creative and technology network, Wunderman…
Technology DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First… Business Wire Sep 15, 2023 The ad industry’s leading verification provider launches turnkey MFA measurement and protection, and advances guidance on how to identify and…
Technology InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable… Business Wire Sep 15, 2023 Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares InMobi, a leading provider…
Machine Learning EDGEX Soft Launch Marks a Milestone in Transforming Digital Advertising Through Innovative… GlobeNewswire Aug 17, 2023 Innovative media platform, EDGEX, celebrated a significant milestone on August 1st with the commencement of its eagerly anticipated soft launch. The…
Technology Nexxen Partners with Lumen to Deliver Its First High Attention CTV Solution, Complementing the… Business Wire Aug 11, 2023 Holistic solution powered by an end-to-end technology stack and in-house dynamic creative studio offers creative and campaign insights and…
Technology Digital Advertising Alliance Launches Opt-out Functionality For Hashed Phone Number Identifiers AIT News Desk Aug 2, 2023 Ad-Related Companies Can “Future-Proof” Their Identity Plans by Integrating DAA’s Token-ID-Based Tool for Email and Now Phone-Based Choices …
Technology ShowSeeker Introduces Industry’s First Fully Tested Cloud-Based Order Management System, Pilot Business Wire Aug 2, 2023 In One Year AdTech SaaS Company Generated More Than 385,000 Client Proposals, Winning Nearly 327,000 Orders Worth Over $2.6 Billion ShowSeeker,…
Technology Contemporary Retailer Sees Sales Increases with Lord & Taylor’s Video-First Retail Media… Business Wire Jul 28, 2023 Innovative Video Campaign Results in 557% Increase in New Product Sales and 480% Increase in Gross Merchandise Value InMobi Commerce, a leading…
Technology Comcast Advertising Finds That in Light of Growing Focus on Brand Safety and Transparency,… Business Wire Jul 24, 2023 Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content Despite…
Technology Content Consistency Is Vital for Omnichannel Digital Experiences Lars Petersen Jul 18, 2023 Nowadays, digital content is accessible to consumers at all times across devices — whether over mobile apps or programmatically. That’s why it’s…