Machine Learning IAS Launches New Made for Advertising AI-Driven Site Detection and Avoidance Technology PRNewswire Oct 17, 2023 Latest innovation leverages AI to uncover low-quality sites at scale and minimize wasted ad spend Integral Ad Science, a leading global media…
Technology MGID Partners With Pixalate to Address Ad Fraud and Monitor Traffic Quality Business Wire Sep 28, 2023 MGID, the global advertising platform, announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy and…
Technology Marin Software Announces HubSpot Integration Business Wire Sep 27, 2023 Connect the entire customer journey by uniting your search and social ads with HubSpot data Marin Software has unveiled an innovative…
Automation Basis Technologies Integrates Snapchat Ad Management and Reporting GlobeNewswire Sep 25, 2023 Marketers Can Use Basis Platform to Power Snapchat Ad Measurement Centrally with All Major Ad Channels; Campaign Intelligence on Basis Encompasses…
Machine Learning Wunderman Thompson Launches AI Creative Testing Solution AIT News Desk Sep 20, 2023 AI-powered micro-expression analysis will improve performance of advertising and brand assets Global creative and technology network, Wunderman…
Technology DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First… Business Wire Sep 15, 2023 The ad industry’s leading verification provider launches turnkey MFA measurement and protection, and advances guidance on how to identify and…
Technology InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable… Business Wire Sep 15, 2023 Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares InMobi, a leading provider…
Machine Learning EDGEX Soft Launch Marks a Milestone in Transforming Digital Advertising Through Innovative… GlobeNewswire Aug 17, 2023 Innovative media platform, EDGEX, celebrated a significant milestone on August 1st with the commencement of its eagerly anticipated soft launch. The…
Technology Nexxen Partners with Lumen to Deliver Its First High Attention CTV Solution, Complementing the… Business Wire Aug 11, 2023 Holistic solution powered by an end-to-end technology stack and in-house dynamic creative studio offers creative and campaign insights and…
Technology Digital Advertising Alliance Launches Opt-out Functionality For Hashed Phone Number Identifiers AIT News Desk Aug 2, 2023 Ad-Related Companies Can “Future-Proof” Their Identity Plans by Integrating DAA’s Token-ID-Based Tool for Email and Now Phone-Based Choices …