Nielsen And Scripps Reach Multi-Year Agreement For Measurement Services
Local Television Stations to Utilize Full Suite of TV Solutions
Nielsen and E.W. Scripps Company announced a multi-year agreement under which…
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Advertising
AiThority Interview with Amy Leifer, EVP of Operations and Services at Xandr
Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr?
As the Executive Vice President of Operations…
iClick Mentioned in a Publication Focusing on Increasing Internet Use and Advertising Opportunities…
iClick Interactive Asia Group announces its positioning in an editorial published by NetworkNewsWire ("NNW"), one of the 40 brands of …
Jason Kilar Named CEO of WarnerMedia
Media, entertainment and technology executive Jason Kilar has been named CEO of WarnerMedia, effective May 1. He will report to John Stankey,…
GumGum Partners with Ad Council on Campaign to Slow the Spread of Coronavirus
To support the #AloneTogether PSA initiative, GumGum has begun running pro bono In-Screen ads promoting the importance of social distancing
GumGum,…
Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report
Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency…
SEMrush, a Leading Digital Marketing Toolkit, Introduces New Tool: Traffic Jet.
SEMrush, a leading digital marketing toolkit, announces the launch of a new tool: Traffic Jet. The tool offers considerable advantages for small and…
IAB Tech Lab Releases for Comment Common Ad Transport Standard (CATS) for Direct Buying and Selling…
CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24
IAB Tech Lab…
Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market
Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline…
Targetable Donates Use of Its Powerful Local Marketing Platform to Help Crisis-Impacted Businesses…
Targetable, the fast-growing local marketing platform for restaurants and other small businesses, is donating a free month of Facebook and Instagram…