Advertising

More Game Developers Turn to Advertising With gaming shifting to mobile, developers are looking to monetize their games through advertising,…

Marketers have long viewed Advertising Technology (AdTech) as a cost center—as necessary tools required to conduct business, but ultimately not…

We’re happy to announce the Sprinklr Fall 2019 Release, with over 400 new features across the five products that make up Sprinklr’s Unified Front…

Findings Upend Many Common Advertising Industry Misconceptions Marketing attribution software company LeadsRx and iHeartMedia released the findings…

Independent study highlights the challenges of bringing together different data types to create a unified customer profile Despite all the hype…

Home sellers will automatically experience their home being advertised online Adwerx announced a new advertising integration with DocuSign Rooms for…

Ad blocking will improve your online experience The volume of advertising on the internet continues to increase. Many internet users don’t want to be…

Getty Images, a world leader in visual communications, and Adolescent Content, a media company representing Gen Z and millennial creatives, have…

Next stage of growth for the challenger consultancy Gavin Patterson, former BT CEO, joins Elixirr as Chairman. Gavin’s appointment comes at a…

Roku, Inc. announced that it has entered into an agreement to purchase Boston-based dataxu, a demand-side platform (DSP) that enables marketers to…