JumpStart 2019: The Future of Advertising and How to Go Big in 2019
When I was asked to give my top predictions on the future of advertising in 2019, I hesitated. Everyone writes about trends this time of year—and I…
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Advertising
Preparing For Bid Management? Start With the Basics
The strategy of pay per click (PPC) advertising has always been centered between creating relevant content and effective bid management.
Since the…
Do AI or Die – Advertisers Not Equipped to Utilize AI Will See Campaigns Fail
It has been exciting, and fascinating, to watch as the advertising industry evolves in the face widespread innovation. The biggest, and probably…
How Marketing Science Starts in Physics Class
Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do…
AdLedger’s Blockchain Education Working Group Lays Foundation for Blockchain Use in Advertising with…
In Partnership With IPG Reprise Digital, Omnicom Media Group, IBM, GroupM, and Publicis Media
AdLedger, the non-profit research and development…
In Defense of DTC Advertising Done Right
The other night, I tucked my nine-year-old son Caleb into bed and closed the door. I walked by his room shortly thereafter expecting him to be out…
The Advertising Industry Contains a Nightmare Pet No One Wants But Keeps Anyway
Since the beginning of time (or the turn of the 19th century, to be exact), the advertising industry has been at war with it’s reputation. Executives…