Guest Authors Do AI or Die – Advertisers Not Equipped to Utilize AI Will See Campaigns Fail Kees de Jong Nov 29, 2018 It has been exciting, and fascinating, to watch as the advertising industry evolves in the face widespread innovation. The biggest, and probably…
Computational Learning Theory How Marketing Science Starts in Physics Class Mikael Holcombe-Scali Nov 12, 2018 Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do…
Blockchain AdLedger’s Blockchain Education Working Group Lays Foundation for Blockchain Use in Advertising with… Sudipto Ghosh Nov 8, 2018 In Partnership With IPG Reprise Digital, Omnicom Media Group, IBM, GroupM, and Publicis Media AdLedger, the non-profit research and development…
Guest Authors In Defense of DTC Advertising Done Right Aryeh Lebeau Aug 30, 2018 The other night, I tucked my nine-year-old son Caleb into bed and closed the door. I walked by his room shortly thereafter expecting him to be out…
Guest Authors The Advertising Industry Contains a Nightmare Pet No One Wants But Keeps Anyway Sam Goldberg Apr 17, 2018 Since the beginning of time (or the turn of the 19th century, to be exact), the advertising industry has been at war with it’s reputation. Executives…