The Convergence of Beauty, Health, and Wellness: What Advertisers Need to Know
The definition of beauty has evolved from what it once was, becoming as much about health and wellness as it is about reaching often unattainable…
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Advertising
Wurl Launches ContentDiscovery to Help Streamers and Content Publishers Attract, Engage, and Retain…
The machine learning-powered advertising platform brings data-driven targeting and measurement to streaming advertising for the first time
Wurl, the…
Inuvo AI Enhances its Audience Descriptions by Utilizing OpenAI
Inuvo, provider of the first generative artificial intelligence (AI) advertising solution made specifically for brands and agencies, announced that…
GEN Z Expects Advertising To Be Purpose-driven, Unobtrusive And Entertaining According To New…
58% of this younger generation doesn’t like advertisements that interrupt content
Gen Z households spend an average of 12% more on CPG…
KERV Interactive Announces First OEM Partnership with Samsung Ads to Offer Automated Interactive…
KERV Interactive (KERV), the leading AI-powered interactive video technology platform, announced a strategic partnership with Samsung Ads to offer…
MGID First Ad Platform to Integrate With Google Web Stories
MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming…
Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network
Mintegral, a leading programmatic ad platform, announced that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats…
MSG Networks to Launch State-of-the-Art Sports Streaming Service with Harmonic
Harmonic's VOS360 SaaS Enables Pristine Video Quality and Targeted Ad Delivery at Scale
Harmonic announced that MSG Networks will use Harmonic's…
Magnite Launches ClearLine, Giving Ad Agencies a New, Efficient Route to Premium Video Inventory
Camelot, GroupM, MiQ Among Launch Partners; Direct Buying Solution Maximizes Revenue for Magnite Sellers
Magnite, the world’s largest independent…
Consumer Attorney Marketing Group Introduces CAMG Verify: The Solution for Law Firms to Easily…
Consumer Attorney Marketing Group (CAMG), a full-service advertising, marketing and public relations agency serving lawyers and law firms, announced…