Zeta Announces Support for AWS for Advertising & Marketing Initiative
Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, announced…
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Advertising
Exit Bee appoints Victoria Pindar as UK VP of Sales
The leader in micro-moment advertising continues on its growth trajectory with another senior hire
Exit Bee, the leader in micro-moment…
Wpromote Selects Unruly as a Preferred SSP
Trusted partnership optimizes agency’s supply path through transparency, cost efficiencies and first-look access to innovation
Wpromote, a top…
Click Fraud Detection Firm Polygraph Warns Online Advertisers About Fake Leads Scam
Click fraud scammers are generating fake leads to trick advertising networks into believing their fake clicks are genuine
Click fraud detection…
Innovid Joins The Trade Desk’s Cross-Platform TV Measurement Marketplace in the UK &…
Partnership Enables Always-On Incremental Reach Analysis Across CTV Campaigns on The Trade Desk Platform
Innovid, an independent advertising platform…
Pontiac Intelligence Launches A Connected TV Bidder
Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at …
GumGum Integrates Attention Measurement Into All Contextual Campaigns
Playground xyz's advanced attention technology and intelligence enables GumGum to optimize campaigns based on attention and true impact
The leader in…
Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement Partner
Seedtag, the leading contextual advertising company, is strengthening their competitive positioning in the U.S. by partnering with attention…
Familiprix Joins Stingray Advertising’s Retail Audio Advertising Network
Stingray, a leading music, media, and technology company, announced that Familiprix has joined Stingray Advertising’s retail audio advertising…
MGID Launches Seller Defined Audiences (SDA) Solution, Enabling High Quality, Privacy-friendly…
MGID, the global advertising platform, has announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high…