audience analytics

AdImpact Predicts $1.5 Billion – 17% of Total Political Ad Spend – Will Go to CTV in 2022 TVSquared, the global leader in converged TV ad…

Continuing global expansion of Comscore’s cross-platform measurement powered by Samba TV’s first-party connected TV data in APAC region Comscore, a…

B2B Digital experience has changed in the last 6-7 months. Long before COVID-19, most companies saw the opportunity to engage their B2B customers more…

The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data…

Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital…

Curriculum addresses need for skilled marketers in billion-dollar industry Individuals looking to pursue an exciting marketing career in the rapidly…