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Samba TV Announces Real-time Picture Quality Innovation Powered by AI for Gaming, Movies, and Sports

The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken

Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimises picture quality in real time for gaming, live sports, movies and more.

Picture Perfect℠, designed to be embedded within the TV, will recognise and optimise the quality of the content playing on the screen in real time, with or without an internet connection. This groundbreaking technology leverages machine learning on the edge device, and allows consumers the ability to experience all of the second-by-second action across the industry’s highest quality TVs and gaming consoles, with privacy-by-design.

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An innovation partner for Picture Perfect℠ is Vestel, an industry-leading manufacturer of worldwide brands like Toshiba, Panasonic, Hitachi, JVC, and Telefunken. A long-time partner of Samba TV, Vestel has been working with the company on this industry-first initiative as it continues to deliver best-in-class technologies to consumers.

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“Smart TV hardware today integrates truly amazing display technology and algorithms for picture quality enhancement,” said Samba TV Co-founder and CEO Ashwin Navin. “The promise of AI is to make our lives easier and, within the living room, we believe AI should remove the manual steps of setting up your television for the best viewing experience for sports and all of the latest movies and video games. We are excited about the collaboration with Vestel, a company that develops world-class TVs, to join us in this endeavour.”

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“Vestel is devoted to providing the most advanced picture quality in the market,” stated Vestel Deputy General Manager of Marketing and Product Management Barış Altınkaya. “The Samba TV Picture Perfect℠ technology offers the potential for a groundbreaking viewing experience for our TVs and all of the picture quality technology Vestel has created over decades across our devices.”

With ever-improving features on TVs like Motion Smoothing and Variable Refresh rates, many consumers today unknowingly watch their favorite content with these settings enabled often resulting in what’s known as the “Soap Opera Effect.” While intended to help create a sharper image, the frame calculation can often be inappropriately applied and the content can look strange as a result. Samba TV Picture Perfect℠ automatically detects the content type and optimises the picture settings in real time, regardless of internet connection or technical knowledge. This solves the Soap Opera Effect problem for users, automatically enabling higher refresh rates when needed and disabling when not, ensuring they have the best viewing experience at all times.

“AI will transform our lives for the better, bringing us closer to whatever we love and enhancing the human experience in profound ways,” said Navin. “AI-powered innovation at the edge, within the TV itself, ushers in a new era for Smart TVs and the living room experience. We’re excited about the capability to utilise AI in this industry-first technology to enhance picture quality as well as the many other features we are working to unlock with AI in the coming years.”

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