Browsing Tag

TV data

Amid ongoing challenges with tracking TV consumption, sports marketing and entertainment specialist turns to Comscore's television solutions for…

Computer Vision

Leading Industry Participants Launch New Initiative Exploring The Future Of The U.S. Data-Driven TV…

AIT News Desk Apr 7, 2021

Founding Members to Help Advertisers, Programmers and Distributors Unlock Potential of Data-Driven TV Marketplace Founding members DISH Media,…

Data Management

Advocado Reimagines Real-time, Cross-media Advertising With Major Updates to Data Management…

AIT News Desk Feb 3, 2021

New Capabilities and Ease of Access Will Fuel Advanced Advertising Performance on Every Platform and Screen Advocado, a cross-media data management…

Video

LG Acquires Controlling Stake in TV Data and Measurement Firm Alphonso

AIT News Desk Jan 7, 2021

LG to Utilize Video AI-Powered Solutions to Grow Global Smart TV Software and Content Service Business LG Electronics and Alphonso announced a…

Analytics

Samba TV Announces Real-time Picture Quality Innovation Powered by AI for Gaming, Movies, and Sports

AIT News Desk Jan 6, 2021

The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data…

Native and Programmatic Advertising

Catalina And Samba TV To Provide Unprecedented TV And Digital Measurement Services To…

AIT News Desk Aug 12, 2020

Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital…