Customer Experience Harte Hanks Selected for B2B Lead Generation Program AIT News Desk May 31, 2022 Harte Hanks Inc., a leading global customer experience company focused on bringing companies closer to customers for nearly 100 years, announced that…
Martech Investing in the Long-Term to Create B2B Brand Attachment Nick Gold Apr 26, 2022 Brand attachment is about more than collecting a few repeat customers or offering discounted rates so people commit to longer contracts. On the…
Martech It’s Time to Give Your Lead Generation Strategy a Makeover: Here’s How Chris Todd Mar 10, 2022 Every good marketer knows you’re only going to go as far as your leads will take you. It’s why we work so hard on assessing the competitive…
Sales and Customer Support 5 Obvious Lead Generation Practices that Could Scale up Your Business Dmitriy Atamaniuk Feb 6, 2022 What makes lead generation so special? Increasing leads means increasing brand awareness, nurturing interesting prospects through the marketing…
Martech Lusha Becomes the First B2B Sales Intelligence Platform to Receive ISO 27701 Certification AIT News Desk Jan 28, 2022 Lusha, the crowdsourced data community for B2B sales and marketing professionals, announced it has received ISO 27701 Certification, the highest…
Martech Enable.us Raises $4.5 Million for Its No-code Virtual Selling Platform for B2B Marketing and Sales… AIT News Desk Dec 1, 2021 Enable.us, a no-code platform for B2B marketing and sales teams to create personalized virtual sales rooms for their buyers, has raised $4.5M in…
Martech Lusha Reaches $1.5 Billion Valuation with $205 Million Funding to Build The Largest Crowd-Sourced… AIT News Desk Nov 11, 2021 Lusha, the crowdsourced data community for B2B sales and marketing professionals, announced that it has raised $205 million in a Series B funding…
Analytics Forrester Introduces New Forrester Decisions Services For B2B Sales Leaders AIT News Desk Sep 29, 2021 The three services will help B2B sales leaders transform their selling strategy to meet modern buyers' expectations Forrester announced three new …
Martech Top ABM Insights: Maximizing the Sales’ Role in ABM/ABX in 2021 Randy Frisch Sep 24, 2021 It’s a misconception that account-based marketing (ABM) is just a marketing initiative. It’s not, and it’s also not about simply moving a marketing…
Sales and Customer Support Cart.com Recruits Sales Veteran Randy Ray As Chief Revenue Officer AIT News Desk Sep 21, 2021 Customer-focused sales leader to support Ecommerce-as-a-Service pioneer's explosive growth Cart.com, the first end-to-end ecommerce services…