Technology IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta PR Newswire Feb 5, 2024 Global Brands Will Benefit from Increased Transparency When Advertising on Facebook and Instagram Feed and Reels Integral Ad Science, a leading…
Content In AI’s Wild West, Brand Safety Comes First Kristi VandenBosch Nov 21, 2023 Talking to marketers at this point is rather like the Distracted Boyfriend meme: they’re watching AI walk down the street, as the Metaverse looks on.…
Native and Programmatic Advertising GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual… AIT Staff Writer Oct 6, 2022 Leading contextual intelligence company announces $1 billion media spend milestone GumGum, a contextual-first, global digital advertising platform,…
Native and Programmatic Advertising Media.net and NewsGuard Partner to Help Brands Advertise Responsibly on News While Avoiding… AIT News Desk Apr 29, 2022 The partnership will bolster Media.net’s high-quality news inventory with transparent and trusted ratings produced by NewsGuard’s team of experienced…
Native and Programmatic Advertising AiThority Interview with Tom Chytil, Business Intelligence Director at White Bullet Sudipto Ghosh Mar 10, 2022 Welcome to our AIThority Interview Series. Firstly, congratulations on your new role. What's your main focus in this position? My main focus is…
Native and Programmatic Advertising White Bullet’s Integration With Silverbullet’s Next Generation Context Outcomes Engine, 4D, Is Now… AIT News Desk Feb 3, 2022 The cybersecurity and intellectual property protection company’s integration with Silverbullet’s engine prevents programmatic ad dollars being wasted…
Financial Services Spectrum Labs Closes $32Million Series B Led By Intel Capital To Put Critical Trust & Safety… AIT News Desk Jan 24, 2022 The Company will Further Scale the Adoption of its Content Moderation Technology and Develop New Applications for HR, Customer Service, Sales,…
Martech CORRECTING And REPLACING PHOTO Open Influence Launches Go Prism Self-Serve SaaS Solution, An… AIT News Desk Jan 22, 2022 Go Prism is the Proprietary Social Intelligence Platform for Brand Safety, Influencer Discovery, Performance Benchmarking, and Competitive Insights…
Martech Move Beyond Traditional Metrics and Embrace Brand Impact Again Jamie Gier Jan 12, 2022 In an industry driven by data, there’s a surprising need to overhaul much of how we measure our brands. Marketing has long been obsessed with…
Native and Programmatic Advertising Predictions Series 2022: Media Investments Should be More Responsible, Contextual and Addressable Sudipto Ghosh Dec 23, 2021 Media Investments in 2021 are back to pre-COVID days, albeit backed by better ad measurement analytic tools and metrics that enable brands in making a…