BRAND SAFETY

Former PepsiCo, Publicis and Epsilon Executive Joins as the Newest Member of the Company’s Leadership Team MadHive, the industry-leading enterprise…

Integral Ad Science a global leader in digital media quality, released its H1 2021 Media Quality Report (MQR). Based on trillions of global data…

New score will help publishers gain transparency into the suitability of their inventory for specific advertisers – powering optimization…

By 2023, approximately two thirds of the world’s population will be protected by modern privacy regulations. Businesses that do not comply with this…

Deal Enables Accurate Brand Safety and Contextual Categorization for Podcasts and Audio Content Comscore, a trusted partner for planning,…

The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns…

Ads Related to Pharmaceutical and Drug Product Perform Poorly on Malvertising & Ad Quality Index

Channel Factory In response to data showing how common elements of advertising may unintentionally perpetuate racial, gender and other forms of bias…

Blocking and flagging inappropriate content through AI-enabled contextual outcomes engines is the way of the future. This new method replaces old…

Leading brand safety and fraud prevention solution makes critical capabilities accessible to affiliate marketers BrandVerity, a global leader…