Reviews Sprout Social Announces Integration With Glassdoor AIT News Desk Oct 20, 2020 New, first-of-its-kind integration aligns corporate and employer brand strategy across social media and employee review site As transparency becomes…
Life Sciences Global Brand Leader to Head Henry Ford Health System’s Brand Strategy and CX Transformation AIT News Desk Aug 18, 2020 Following an extensive national search, Henry Ford Health System has selected global brand builder Heather Geisler as its next senior vice president…
Virtual Reality Pearson Elevates Alexa Christon to Chief Marketing Officer AIT News Desk May 26, 2020 Pearson, the world's learning company, today announced the promotion of Alexa Christon to chief marketing officer reporting to chief corporate affairs…
Mobile CBX Expert: Top-Tier Store Brands Are a Strategic Necessity for Retailers AIT News Desk Mar 24, 2020 In Store Brands magazine column penned prior to the current crisis, veteran branding and design consultant argues that compelling private-label lines…
Native and Programmatic Advertising SheScales Announces First Partnership With Home Health DTC Startup Carewell AIT News Desk Mar 23, 2020 Marketing Accelerator Commits to Scaling Growth for Female-Founded Caregiver eCommerce site The leading direct-to-consumer advertising agency,…
Analytics Elastic Appoints Sally Jenkins as Chief Marketing Officer AIT News Desk Jan 9, 2020 Industry veteran from Informatica, VMware, and Symantec, also named Silicon Valley Business Journal’s 2018 CMO of the Year, joins Elastic To…
Guest Authors Solutions to Real-Time Promotional Challenges Will be Marketing’s Focus in 2020 Josh Wetzel Dec 26, 2019 Reaching Prospects at Just the Right Times Is Not Only Desirable, but It’s also Practical with Current MarTech Tools As Marc Andressen famously…