Global Brand Leader to Head Henry Ford Health System’s Brand Strategy and CX Transformation
Following an extensive national search, Henry Ford Health System has selected global brand builder Heather Geisler as its next senior vice president and chief marketing, communications and experience officer. Geisler will join Henry Ford on Sept. 1, 2020 and will lead brand strategy and customer experience for the Detroit, MI based system comprised of six hospitals, a health plan, and more than 250 additional facilities including medical centers, walk-in and urgent care clinics, pharmacy, eye care centers and other healthcare retail.
“There has never been a more critical time for organizations like Henry Ford to build stronger connections to our patients and members,” said Wright Lassiter III, president and CEO of Henry Ford Health System. “Heather is a gifted strategist and transformative leader. Her unique experience and passion for customer engagement will position us well to make an even greater impact on the communities we serve through a unified mission, unparalleled customer experience, and the innovative care for which Henry Ford has always been known.”
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Geisler comes to Henry Ford from Hyatt Hotels Corporation, where she served as Senior Vice President of Global Brands. Responsible for leading global marketing, positioning and growth of Hyatt’s full and select service brands portfolio, she led a multi-disciplinary team in the development and execution of cross-functional brand-led strategies to drive revenue, preference and differentiation, including the cultivation of distinctive brand positioning among target customers, high impact and high value partnerships, and targeted multi-channel creative campaigns focused on driving engagement and conversion. In 2018, Hospitality Management Magazine named her among its “30 Most Influential Women in Hospitality.”
“I am thrilled to be joining such a storied, mission driven organization like Henry Ford,” said Geisler. “As a healthcare provider deeply rooted in our community, we understand the sacred honor we have to meet our customers’ unique health and wellness needs. That commitment goes far beyond a transactional relationship. It means truly coming alongside our customers and their communities as a safe, trusted voice and partner throughout their entire healthcare journey.”
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Prior to Hyatt, Geisler was Vice President of Brand Marketing at MSNBC, where she led the development of MSNBC’s brand positioning and growth strategy, including creating integrated consumer brand experience programs and award-winning advertising campaigns. She also guided the development and promotion of the networks’ corporate social responsibility initiatives and sponsorships.
Geisler also spent more than 15 years at agencies in New York and Washington, DC leading advertising, branding and marketing campaigns for major corporate and non-profit clients. She began her professional career in the press office of U.S. Senator Tom Harkin.
Geisler is a graduate of the University of Iowa and completed the Punch Sulzberger Fellowship Program at Columbia University’s Graduate School of Journalism. She is a native of Wheaton, Illinois.
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