Analytics Comscore Announces Agreement with “Game Time with Boomer Esiason” Producer for Local Television… AIT News Desk Feb 12, 2021 Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide JOY-CPW, Inc., the…
Analytics Comscore Announces Renewal Agreement With Ellis Communications for Local Television Measurement AIT News Desk Feb 10, 2021 Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a renewal agreement with Ellis Communications'…
Native and Programmatic Advertising Comscore and Hive Analyze Marketers’ Game Plans for Connecting with Their Audiences AIT News Desk Feb 8, 2021 Shake-up in big game advertising results in fewer new product announcements, while league and broadcast sponsors earn more time on screen with fewer…
Analytics Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting to Europe with Predictive… AIT News Desk Feb 4, 2021 Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry’s first European CTV viewership audiences…
IT and DevOps Comscore to Launch New Cross-Platform Movie Measurement Solution AIT News Desk Jan 25, 2021 Comscore Movies Everywhere reporting will capture box-office performance, demographics, and marketing effectiveness for lifespan of movies…
Education and Research Comscore Finds Significant Growth in In-Home Data Usage Throughout Pandemic AIT News Desk Jan 22, 2021 Total in-home data usage surged 18% in 2020 compared to 2019 As millions of Americans sheltered in place and shifted to working from home and…
Analytics Comscore Sees Record Online Spending Across ‘Big 3’ Holiday Shopping Days AIT News Desk Dec 18, 2020 Total online spending across Thanksgiving, Black Friday, and Cyber Monday grew 25% compared to 2019 As consumers increasingly turned to online…
Analytics Comscore Renews Agreement with TEGNA AIT News Desk Dec 10, 2020 Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a renewal agreement with TEGNA Inc, a local…
Hot Startups Joe Wicks, KSI, GRM Daily, Sherrie Silver and More Join YouTube for ‘The Rise’: The Launch of the… AIT News Desk Dec 4, 2020 YouTube UK shines a spotlight on some of the platform’s most successful pioneers and rising stars on their way to the top YouTube UK announced ‘The…
News Daily AI Roundup: The 5 Coolest Things On Earth Today AIT Staff Writer Dec 4, 2020 AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …