Life Sciences DeepIntent Expands Healthcare Marketplace by Integrating Major Supply Sources AIT News Desk May 19, 2021 Partners With Magnite, Xandr, Pubmatic, and Triplelift; Offers Zero-Fee Trading for Direct Deals Delivering Higher Yields and Greater Operational…
Analytics Clinch Secures $10 Million in Series A Funding Round to Support Accelerated Growth and Increasing… AIT News Desk May 14, 2021 Clinch Continues to Invest in its Personalization and Consumer Intelligence Technology, and Global Expansion Clinch, the company that provides…
Native and Programmatic Advertising Samsung Ads Offers Nielsen’s Advanced TV Measurement for Samsung TV Plus Connected TV Inventory AIT Staff Writer May 14, 2021 Advertisers Can Now Leverage Nielsen Digital Ad Ratings (DAR) To Buy and Measure Ad Inventory on One of the Most Popular Avod Services on Samsung…
Video AiThority Interview with Nick Cicero, VP Strategy at Conviva Sudipto Ghosh Apr 28, 2021 Please tell us about your role and the team / technology you handle at the company. How did you arrive at Conviva? My role as VP of Strategy sits…
Native and Programmatic Advertising Lucid and the Trade Desk Power Advertisers’ Brand Impact AIT News Desk Apr 27, 2021 The Trade Desk becomes first DSP to integrate Lucid in-platform Lucid, the leading programmatic research technology company, announces its…
Native and Programmatic Advertising This Is the Year Advertisers Plug Into the Connected Home David Wiesenfeld Apr 22, 2021 By the end of the decade, futurists predict many of us will live in homes where voice-activated controls have replaced switches, touch-sensitive walls…
Technology Don’t Let SPO Distract You: Trust Is the Real Optimizer Jeff Wayne Apr 19, 2021 Digital advertisers are still trying to unravel the chaos caused when header bidding reshaped the programmatic advertising industry, creating an…
Video New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively… AIT News Desk Apr 14, 2021 Tremor Video, a leading programmatic video platform, and leading ad platform Unruly, in partnership with MTM Global, announced the findings from a…
Native and Programmatic Advertising DoubleVerify Taps Doug Campbell As New Chief Strategy Officer AIT News Desk Apr 8, 2021 Industry veteran to spearhead global corporate strategy and development, leveraging over two decades of experience growing public and private…
Native and Programmatic Advertising tvScientific Launches Connected TV Performance Advertising Platform AIT News Desk Apr 7, 2021 The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms tvScientific announced the launch of…