Native and Programmatic Advertising Sonobi & JW Player New Partnership Announcement AIT News Desk Nov 17, 2020 Sonobi, an advertising technology company that connects advertisers directly with individuals through premium media companies, announced its…
Analytics Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers Unlock & Monetize… AIT News Desk Nov 10, 2020 Integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement…
Native and Programmatic Advertising Integral Ad Science Appoints Tom Sharma as Chief Product Officer AIT News Desk Oct 29, 2020 Integral Ad Science (IAS), the global leader in digital ad verification, announced that Tom Sharma will join the company as Chief Product Officer,…
Martech Sojern Adds Metasearch to Multichannel Digital Marketing Platform AIT News Desk Oct 28, 2020 Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing …
Analytics Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and… AIT News Desk Oct 26, 2020 Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a…
Machine Learning IntentKey Connected TV (CTV) Attribution Gives Brands the Ability to Measure the Effectiveness of… AIT News Desk Oct 16, 2020 Inuvo, Inc., a leading provider of marketing technology, powered by IntentKey artificial intelligence (AI) that serves brands and agencies, announces…
Native and Programmatic Advertising Adsquare and Nielsen Strengthen Out-of-Home Media Buying AIT News Desk Oct 15, 2020 Today Nielsen announces integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.…
Analytics DoubleVerify Brings Increased Transparency to Connected Television AIT News Desk Oct 9, 2020 DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the industry’s first Connected TV (CTV)…
AIT MegaMind AiThority Interview With Matt Spiegel, EVP of Marketing Solutions at TransUnion Sudipto Ghosh Oct 9, 2020 Tell us about your business continuity plans through COVID-19? Many businesses have faced uncharted disruption and have felt the material impact…
Native and Programmatic Advertising AdCellerant Announces New Streaming TV Digital Advertising Product AIT News Desk Oct 8, 2020 AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows…