Native and Programmatic Advertising Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming… AIT News Desk Aug 13, 2020 Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty…
Native and Programmatic Advertising Westpac Group Partners With Verizon Media DSP for Privacy-Led Omnichannel M***************** AIT News Desk Aug 11, 2020 Westpac Group announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George…
Video Tru Optik and SpotX Partnership Utilizes Advanced Data Targeting AIT News Desk Aug 7, 2020 Advanced Audience Targeting Capabilities Enabled Leading Food Brand to Effectively Reach its Audience with 6.3 Million Impressions Consumer adoption…
Regulation and Compliance Managment OneTrust Expands OTT Capabilities to Help Publishers and Advertisers AIT News Desk Aug 6, 2020 OneTrust announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from…
Video KERV Launches Connected TV Product AIT News Desk Aug 6, 2020 KERV Interactive, the multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented…
Video Amidst 500% Growth in Demand for CTV Measurement, Survata Announces Enhanced Suite of CTV… AIT News Desk Aug 6, 2020 New “Targeting Verification” technology shows advertisers whether their ads reach the intended audience; expanded scale enables measurement of CTV…
Native and Programmatic Advertising DoubleVerify Expands CTV Transparency for Global Advertisers with Fully On-Screen Completion… AIT News Desk Jul 17, 2020 As CTV investments grow, DV is powering media quality and performance with a suite of CTV measurement solutions DoubleVerify , a leading software…
Native and Programmatic Advertising Stirista Launches AdStir – Groundbreaking Self-Serve Data-Driven Media Buying Platform AIT News Desk Jul 16, 2020 Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to…
Native and Programmatic Advertising FreeCast’s SelectTV Gains Outside TV+ and GRVTY Networks AIT News Desk Jun 30, 2020 FreeCast announces a deal with Outside Television, Inc., adding popular action adventure sports networks to their SmartGuide FreeCast and Outside…
Analytics Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities AIT News Desk Jun 4, 2020 Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV…