Martech AppLovin’s Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for… Business Wire May 3, 2023 AppLovin Corporation, a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user…
Technology tvScientific Reports Significant Revenue Growth and Accelerating Adoption of Performance Advertising… GlobeNewswire Apr 11, 2023 New Hires and Partnership with NBCUniversal Delivers Outcomes-Based TV Advertising to Marketers of All Sizes tvScientific, the performance…
Video Innovations in Media Quality With The Emergence of New Mediums Laura Quigley Apr 10, 2023 Worldwide, it is common to hear that numbers don’t lie. And, in today’s data-driven world, this statement holds more reason than ever. For…
Technology Publica Becomes One of the First to Join the Amazon Publisher Services Streaming TV Ad Server… Business Wire Mar 12, 2023 Publica, a leading Connected TV (CTV) ad-server owned by Integral Ad Science, announced that they will be joining the new, global Amazon Publisher…
Cloud XITE Goes on a FAST Spree with Amagi PR Newswire Feb 24, 2023 Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, announced that it has created 21 new FAST channels for music…
Technology Pixalate Finds 1.8MM+ ‘Abandoned’ Mobile Apps in Google and Apple Stores In Q4 2022 AIT News Desk Feb 6, 2023 Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the…
Native and Programmatic Advertising AiThority Interview with Anthony Katsur, Chief Executive Officer at IAB Tech Lab Sudipto Ghosh Feb 2, 2023 Hi Anthony, please tell us a little bit about your role and functions at IAB Tech Lab. I am the Chief Executive Officer of IAB Tech Lab, the global…
Native and Programmatic Advertising Succeeding as a Modern Media Company Kelsea Longanacre Jan 30, 2023 Over the past decade, the TV industry has seen mounting changes, arriving in the form of shrinking cable subscribers, a rapid increase of connected TV…
Technology Amagi’s Latest Global FAST Report Confirms Significant Growth for Free Ad-Supported Streaming… AIT News Desk Jan 11, 2023 Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, released its latest report on the state of the free…
Technology TVCoins Announces Partnership with the leading Caribbean Media and Entertainment Company, TEMPO… AIT News Desk Dec 22, 2022 TVCoins has announced its partnership with TEMPO Networks, the latest channel to leverage the company's white-label video streaming platform for…