Consumer Behavior

Partnership Gives Narrative Data Streaming Platform Users Access to Webbula's Age, Gender, Device, and ID Mapping Data in Strategic Data Segments…

Over 75% of consumers tried new online experiences during the pandemic, such as ordering groceries, taking a virtual fitness class, or getting medical…

New Shopkick survey compares consumer behavior, concerns and spending habits over the past 12 months One year ago, as COVID-19 lockdowns spread…

Company Adds Casper, LOLA and Bufferin to Client Roster Cognitiv, the leading provider of deep learning AI for marketers, announced the completion of…

Analysis Stems from Multiple Studies Conducted in 2020 by LexisNexis Risk Solutions to Uncover Key Fraud Trends in the US and Canada as 2021 Begins…

COVID cases are surging in record-breaking numbers across the country. As a result, consumers are again adjusting their shopping habits. Nearly half…

Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s…

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028 Brands will waste 99.9% of digital…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service marketing agency Pinnacle…

New report uncovers shifting consumer retail trends emerging from COVID-19 pandemic The COVID-19 pandemic has significantly changed consumer…