Cognitiv Sees Expansive Growth in 2020; Announces Brand Refresh
Company Adds Casper, LOLA and Bufferin to Client Roster
Cognitiv, the leading provider of deep learning AI for marketers, announced the completion of an extensive brand refresh effort in response to accelerated company growth, and a renewal of its corporate vision and values. At the heart of Cognitiv’s updated branding efforts is a new tagline “The brain behind the brands,” which represents the company’s performance, intelligence, and reliability. It also reinforces Cognitiv’s mission to use the most sophisticated deep learning applications to predict consumer behavior and drive scalable performance outcomes repeatedly.
“The refresh marks a strategic pivot for Cognitiv’s future,” said Jeremy Fain, co-founder and CEO of Cognitiv. “Cognitiv has evolved significantly over the course of 2020, since its departure from an exclusive agreement with IBM Watson for Advertising where Cognitiv’s products were marketed and represented by IBM in the United States. The agreement with IBM afforded us the opportunity to focus on product development and improvement, and now the organization is ready to face a larger audience independently. While our commitment to the marketers we serve will not change, there is incredible potential for growth, and our updated branding more accurately reflects Cognitiv today.”
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Over the past 12 months, Cognitiv’s team has cemented its position as the market leader for deep learning-based ad tech. The company has experienced explosive YoY growth, and more than doubled its employee headcount, filling positions across all major teams including machine learning engineers, data scientists, sales, and research. The company has also added several innovative brand partners to its client base, including Casper, Mack Weldon, Bufferin, and LOLA, while continually adding to its product lineup to meet the needs of marketers in these unique times.
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“2020 gave us so many unexpected turns. Marketers are being forced to change the way they target consumers, and their consumers are changing rapidly. Finding and reaching these customers and adjusting quickly to their behavioral evolution has given Cognitiv the edge,” Fain continued. “Now more than ever, marketers are realizing manual optimization is not scaling and is more inconsistent than ever. For our clients, adaptive algorithmic advertising is giving them a clear competitive advantage.”
Fain concluded, “Cognitiv has grown in every aspect of our business, which has required us to bring on new talent across the company. We will continue to hire more top scientific and business talent who will deliver against our mission to automate and optimize the toughest marketing task: delivering effective, scalable advertising performance at the best price.”
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