Technology Accelerate Your Offer Personalization Journey with Test and Learn Processes Christian Selchau-Hansen Nov 22, 2021 One of the greatest misconceptions about the personalization journey is that it's a simple box to check on a list of features for martech software,…
Machine Learning New Jeeng Email for Publishers Drives 2x Higher Revenue with Automated, Personalized Email Content… AIT News Desk Nov 12, 2021 First Fully Automated Email Solution for Publishers Curates Content, Automatically Matches & Delivers the Right Content to Every Subscriber for…
Technology Designing for Search Is Not Designing for Experience Kieron McCann Oct 20, 2021 When you boil the world of digital down, it’s largely comprised of two main jobs. First, there’s all the work you need to do to ensure your product or…
Martech Pandemic Effects: The ‘New New Normal’ Changing Consumer Behaviors Tony Marlow Oct 15, 2021 As the far-reaching effects of 2020 and 2021 continue to drive a digital-first lifestyle, they also have a far-reaching impact on the ways people…
Security AiThority Interview with Steven Hawley, MD at Piracy Monitor Sudipto Ghosh Oct 13, 2021 How does Piracy Monitor help content creators, distributors, and the broader media and entertainment industry ecosystem to stay informed about the…
Native and Programmatic Advertising Taboola News Powers Personalized News Feeds in Over 80 Countries AIT Staff Writer Jul 23, 2021 Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced significant adoption…
Martech 3 Things Your Loyalty Program Needs for Effective Customer Engagement Britt Mills May 27, 2021 The massive increase in mobile app use and customer loyalty programs over the past year is remarkable — and it’s something all businesses should take…
Guest Authors Three Ways AI Flags and Blocks Harmful Content Robert Pratt May 18, 2021 Blocking and flagging inappropriate content through AI-enabled contextual outcomes engines is the way of the future. This new method replaces old…
IT and DevOps Consequence Appoints Gab Ginsberg as Managing Editor AIT News Desk May 5, 2021 Independent Music and Pop Culture Publication Also Promotes Ben Kaye to Editorial Director As It Reorganizes Editorial Operations Consequence is…
Native and Programmatic Advertising Nearly $1 Billion of Global Programmatic Budget Spent On Unsafe Content AIT News Desk Apr 29, 2021 Study by 4D and Factmata reveals 5% of programmatic spend still ends up in unsuitable brand environments While brand safety and suitability have…