Native and Programmatic Advertising Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with… AIT News Desk Nov 18, 2020 New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend Simpli.fi, the leading programmatic…
Native and Programmatic Advertising Magnite Names Katie Evans as Chief Operating Officer AIT News Desk Sep 23, 2020 Magnite, the largest independent omnichannel sell-side advertising platform, announced that Katie Evans has been named Chief Operating Officer of the…
Analytics Comscore Launches New Brand Suitability Protections for Advertisers AIT News Desk Sep 14, 2020 High/medium/low risk variations now available for 15 segments, including: hate speech, human rights violations, crime and violence, adult content,…
Video Unruly Appoints Former IPG Mediabrands Singapore CEO David Haddad as ANZ MD AIT News Desk Sep 4, 2020 Leading video advertising platform Unruly, part of Tremor International, announced the appointment of former IPG Mediabrands Singapore CEO David…
Video SpotX Makes Strategic Investment in SpringServe, Leading Independent Ad Serving Platform for OTT and… AIT News Desk Jul 20, 2020 Companies will collaborate by integrating platform capabilities and developing technologies to further connect the supply and demand ecosystems…
Native and Programmatic Advertising Meet Magnite, the Largest Independent Omnichannel Sell-Side Platform in the World AIT News Desk Jul 7, 2020 Rubicon Project and Telaria Rebrand Under Magnite; Nasdaq Ticker Symbol Change to “MGNI” from “RUBI” on July 1st Magnite, the largest independent…
AIT MegaMind AiThority Interview with Matt Keating, Sales Director UK at VDX.tv Sudipto Ghosh Apr 16, 2020 Know Me Hi Matt, please tell us about your journey within the Adtech industry and how you started at VDX.tv (formerly known as Exponential). My…
Video New Research Shows Connected TV Landscape Is Shifting Away From Paid Subscriptions AIT News Desk Mar 24, 2020 Consumers are ready for ad-supported streaming so they won't need to pay for as many services Apple TV, Roku, Chromecast, oh my! Regardless of…