Accelerate Your Offer Personalization Journey with Test and Learn Processes
One of the greatest misconceptions about the personalization journey is that it's a simple box to check on a list of features for martech software,…
Browsing Tag
customer experience management
AI-driven Analytics Key to Usher into the Future of Total Experience Management (TXM)
We have witnessed a surreal growth in experience management solutions in the last 2-3 years, largely hoisted on the foundations of Artificial…
Yahoo & Merkle Strengthen Identity-Based Targeting, Performance & Measurement for…
Yahoo announced an expansion of its long standing partnership with Merkle, the leading technology-enabled, data-driven customer experience management…
Data, Tech and Content are Key to Making Personalization Better
A new report from Organic reveals only 18% of marketers believe they are very successful at implementing personalization.
Mark Atkinson appointed to VP of Adobe EMEA Alliance & Enterprise Sales
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson to the…
Merkle and TransUnion Partner to Enhance Audience Activation Across Connected TV
Merkle, a leading data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion. Through the…
How E-commerce Growth Stems From a Customer-Centric Approach
What's pushing e-commerce growth in the modern era? We already know that there is no one-size-fits-all solution for brands and retailers anymore. Gone…
Alida Announces $20 Million Equity Investment from Round13 Growth Fund
Alida, a leader in Total Experience Management (TXM), announced the closing of a new $20 million Series D funding round by Round13 Growth Fund, a…
Sprinklr Introduces The Next Generation Of Unified Modern Care For Faster Service, Engagement At…
New Sprinklr Modern Care innovations provide companies with the ability to unify the agent and customer experience across channels in one platform…
The Personalization Bandwagon is Leading Brands in the Wrong Direction
The personalization conversation continues to evolve daily as brands learn how to deliver personalized ads to consumers while adhering to privacy…