Martech Versium and Treasure Data Expand CDP Integration for Customer-centric Digital Transformation AIT Staff Writer May 18, 2022 Data technology company Versium announced its partnership with Treasure Data, a leading enterprise customer data platform (CDP). Versium and Treasure…
Data Management Hightouch Acquires Product-Led Sales Automation Startup Workbase AIT News Desk Apr 19, 2022 Hightouch, the leader in Data Activation, announced it acquired Workbase, a workflow automation startup that helps RevOps teams build workflows on top…
Data Management Hightouch welcomes Former Segment Executive Prakash Durgani as Vice President of Sales AIT News Desk Mar 9, 2022 Hightouch, the leader in Reverse ETL and Data Activation, announced former Segment sales leader Prakash Durgani as its Vice President of Sales.…
Data Management ENGINE Media Exchange Data Connected Marketplace Expands with Audigent SmartPMP First-party Data… AIT News Desk Feb 3, 2022 ENGINE Media Exchange (EMX), a leading SSP and end-to-end technology solution, and Audigent, the leading data activation, curation, and identity…
Cloud National Survey of Healthcare Leaders Tracks Digital Transformation Progress AIT News Desk Nov 12, 2021 Innovaccer Inc., the Health Cloud company, released the 2021 edition of "The Science of Digital Transformation in Healthcare and Why It's Vital for…
Data Management The Secret To A Successful Black Friday: Data Activation Hayley Strang Nov 9, 2021 As economies reopen and consumers adjust to post-crisis life, marketers face an ongoing period of change. Nevertheless, 2021 looks set to be a big…
Life Sciences Innovaccer Earns NCQA PHM Prevalidation for Its Industry-Leading Data Activation Platform AIT News Desk Feb 12, 2021 Innovaccer's pre-validated solutions aim to reduce the burden for organizations seeking NCQA accreditation and help them care as one Innovaccer…
Life Sciences Innovaccer Expands Leadership Team With Addition of Jeff McHugh as Regional VP of Sales AIT News Desk Feb 5, 2021 Healthcare Industry Veteran to Support Company's Rapid Growth by Optimizing Sales Strategy Innovaccer Inc., a leading healthcare technology…
Native and Programmatic Advertising Ericsson Emodo Tackles Ad Industry’s Data Inaccuracy Problem with Launch of First Inventory Solution… AIT News Desk Nov 19, 2020 Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding begins…
Analytics Amperity 3.0 Launches: First and Only CDP to Solve the End-to-End Customer Data Challenges of the… AIT News Desk Sep 16, 2020 Amperity launched the third generation of its Customer Data Platform (CDP), unveiling a new platform purpose-built to solve the spectrum of customer…