Analytics New Global Research from Accenture Interactive Urges CMOs to Put People Before Data Collection to… AIT News Desk Oct 18, 2019 Nearly 69% of Consumers Would Stop Doing Business with a Brand If Data Usage Became Too Invasive New global research released by Accenture…
News Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution to… AIT News Desk Oct 16, 2019 Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies Amobee, a global digital advertising…
Machine Learning PulsePoint Reshapes Traditional Healthcare Advertising with Dynamic Video Creative AIT News Desk Oct 16, 2019 Enhances Brand Impact for Healthcare Video Campaigns PulsePoint, a data and technology company accelerating health marketing with programmatic…
Analytics RumbleOn Names Huge as New Agency of Record AIT News Desk Oct 11, 2019 Huge chosen to help the company continue to disrupt the trillion-dollar vehicle marketplace RumbleOn, the e-commerce company using innovative…
Guest Authors Leading the Cyber Pack: Top 5 Most Effective Thought Leadership Tactics in Cybersecurity Patrick Kehoe Oct 11, 2019 Cybersecurity Marketing has become as complex, and as much a moving target, as the security market itself. A brief walkthrough Black Hat or RSA will…
Guest Authors CMOs are Overlooking Key Opportunities to Drive Growth Through Search Engine Marketing Ashley Fletcher Oct 10, 2019 Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be…
Guest Authors Taking a Look at the Most Recent iPhone Launch and Its Marketing Campaign Jaykishan Panchal Oct 8, 2019 Unless you’ve been living under a rock, you’ve likely seen a great deal of info and ads come out for the newest iPhone. Just like clockwork, Apple…
News BidSwitch Adopts The Trade Desk’s Unified ID Solution AIT News Desk Oct 4, 2019 Integration allows for ID to be passed on to other DSPs BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem,…
Guest Authors 8 Fail-Proof Tips to Grow a Digital Marketing Agency Larry Kim Oct 1, 2019 There’s a lot of Marketing agencies out there that want to call themselves “boutique” - they’re small, they work with a small number of clients, and…
AIT Featured Posts Teads for Publishers Sets New Benchmarks with AI-Powered Video and Display Experiences Sudipto Ghosh Sep 20, 2019 Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment…